The Floow

Sequence advise innovative financial technology company The Floow on a £13m minority investment from leading Chinese & UK corporate investors

The Floow is one of the largest independent computer and data science organisations in the global telematics industry focused on individual mobility. Telematics insights provided by The Floow help transform the insurance operating model from transactional to one based on relationship and service.

An international consortium of corporate investors consisting of existing investor Direct Line Group, the UK’s leading personal motor and home insurer, as well as leading Chinese investment group, Fosun, and United Electronics Co., have invested a total of £13m in exchange for a minority economic interest in The Floow.

“Just five years from its foundation The Floow is now a leading provider of telematics data services to the global insurance industry, and today my management team and I are proud to have reached agreement for the completion of a meaningful financial investment that is aimed at accelerating the company’s momentum and global growth. We were delighted with the advice we received from Sequence, who worked closely with us across the entire process. They were instrumental in helping us to achieve this transformative investment which will drive the continued growth of The Floow”. 

Aldo MonteforteThe Floow’s founder and CEO