Sequence advise Comparison Technologies on its sale to the MBO Team

Sequence has advised Comparison Technologies, the leading multi-channel customer acquisition platform in the UK Home Digital market, on a successful sale to the management buyout team (“MBO Team”).

The transaction consolidates Sequence Advisers’ position as the leading corporate finance adviser to Comparison, Rewards & Performance companies. Sequence’s other successful transactions in the sector include the sales of Quidco, Know Your Money, Look After My Bills,, Runpath and MoneySavingExpert.

Comparison Technologies partners with all kinds of businesses to develop made-to-measure comparison and switching services for their own customers, backed by insightful data and great technology, and powers switching directly to consumers through its own brands.

Comparison Technologies’ performance marketing expertise, combined with online and offline transaction channels and real time analytics, delivers 300,000 new customers annually to partners operating in the Home Digital market.

The MBO Team is led by Peter Callander, the Chief Financial Officer of Comparison Technologies, who has been part of the senior management team at Comparison Technologies since 2018. Other key members of the MBO Team include Mark White, Matt Holmes and Jamie Harwood.

“We are delighted to have completed the MBO. The MBO team is excited to continue the growth of Comparison Technologies, providing our partners with best in class services, further developing our own brands and working with the great team that powers Comparison Technologies”

Peter CallanderMBO Team