Sequence advise Local Data Company on its sale to US-based private equity backed Green Street

Sequence has advised Local Data Company, the provider of best-in-class proprietary data and insights on Great Britain’s retail and leisure market, on a successful sale to US-based private equity backed Green Street.

This is Sequence’s second transatlantic subscription data transaction in 2023 and another sale of a entrepreneur-backed Tech company to reinforce Sequence’s position as the leading adviser to independent UK Digital B2B businesses.

Over the last 10 years, LDC has been compiling market-leading insight on every brick-and-mortar retail and leisure business across Great Britain’s high streets, retail parks and shopping centres. LDC is the only company to physically monitor every consumer-facing GB business, combining a team of field researchers who audit the occupancy status at frequent intervals with an in-office research team.

This in-depth data collection methodology underpins LDC’s online insights platform covering 700,000 businesses, which helps industry participants track openings/closings, demographic and market shifts, brand competitor footprints, portfolio health and more to enhance strategic planning and decision-making.

For more than 35 years, Green Street has delivered unparalleled intelligence and trusted data on the public and private real estate markets, helping investors, banks, lenders, and other industry participants optimise investment and strategic decisions. The firm delivers exclusive market information, conclusion-driven insights, and predictive analytics through a SaaS platform. Green Street has been backed by TA Associates since July 2022.

“The Sequence team were phenomenal during the sales process – very supportive and very knowledgeable – they are a fantastic team to work with”

Barnaby OswaldLDC’s CEO and Co-Founder