Sequence announces the sale of Encore Tickets to TodayTix, its second online ticketing transaction in 6 months

Sequence is pleased to announce that it has advised ECI Partners backed Encore Tickets, Europe’s leading independent ticketing distribution network, on its sale to TodayTix Inc. The combination will establish a major global ticketing platform in the world’s two theatre capitals, London and New York.

This announcement represents Sequence’s second  landmark online ticketing transaction in 6 months following the announced investment in London Theatre Direct by Trafalgar Entertainment.

Encore Tickets was founded in 2000, and in the past twenty years has built up an expansive network of distribution channels that have sold well over one billion pounds-worth of tickets. Encore provides ticketing services to consumers, groups, retail and trade sectors through its own brands as well as landmark distribution and media partnerships. Encore Tickets was backed by ECI Partners, the partner of choice for mid-sized growth businesses in the UK.

Founded in New York in 2013, TodayTix quickly established itself as a disruptor within the theatrical ticketing industry, creating a place for audiences to discover shows and experiences in their city, and easily purchase the best-priced tickets. TodayTix previously announced in May 2019 that it had received an investment from leading growth-oriented private equity firm Great Hill Partners enabling TodayTix to enter its next stage of development.

“Sequence ran an effective trade-focused process, drawing on their specific, deep knowledge of the theatre and ticketing sectors.”

George Moss Partner at ECI Partners

“To be joining forces with TodayTix as we celebrate our 20 years of operations in the West End is an exciting moment. Together we are even better placed to deliver valuable audiences for our theatre and live entertainment partners and to distribute the best of West End, Broadway and live entertainment experiences internationally.”

Joe SteeleCEO of Encore Tickets