Sequence advise Hybrid on its investment from LDC

Sequence is pleased to announce it has advised Hybrid on its investment from LDC. Hybrid creates digital outcomes for clients, helping them to engage specialist audiences across the higher education and technology sectors.

The transaction represents another successful investment into an independent UK digital media business and further reinforces Sequence’s position as the leading adviser to innovative digital companies.

Headquartered in Bristol, Hybrid provides a full suite of digital marketing services, including campaign development, media planning and buying, content creation and data analytics. The company also owns and operates a number of prominent web brands, including Study International, U2B, Tech HQ and Tech Wire Asia. With offices in Bristol, Kuala Lumpur and Sydney, Hybrid employs more than 70 people worldwide.

Hybrid has an international client base which includes higher education institutions such as the University of Bristol, Australian National University and Columbia University in New York, in addition to global tech brands such as Autodesk, Cisco and Verizon.

Backed by Lloyds Banking Group, LDC has £1.2bn to invest in UK mid-market businesses in the next three years. It is the most active mid-market private equity investor in the UK and supports management teams from all sectors and in every corner of the UK through its regional network of 12 locations and 95 employees. It has a diverse portfolio of 90 mid-sized businesses across all sectors and from all corners of the UK.

“The Sequence team have been intelligent, experienced and tireless in their work. Detail oriented and outcome-focused. They really took the time to understand Hybrid and that knowledge mattered through all the key moments of our highly successful private equity transaction.” 

James CravenFounder of Hybrid