Trusted Adviser

We are trusted advisers, providing high-quality corporate finance advice, building long term relationships with our clients.

Digital & Technology Experts

We are Digital & Technology experts who advise on landmark transactions. We understand your business and your market.

Work With Leading Companies

Our clients are leading companies and founders seeking investment or exit, consolidators and financial investors looking for investment opportunities.

Experienced Team

Our highly experienced team provides expert advice to our clients.

We lead all our deals and are with you every step of the journey to deliver the best possible outcome.

0 % of our transactions are cross-border

$ 0 billion+ of completed transactions

0 % of our clients are Founders

Our Transactions

Sales & Buyouts

Our experience ranges from advising founder-owned businesses on the sales of majority stakes to corporate and financial acquirers as well as advising larger corporates on divestments and public companies on public offers.

Acquisitions & Investments

We work with both large corporates, Private Equity funds and growth companies in refining and implementing their investment and M&A strategy and we are uniquely positioned to navigate consolidators through acquisitions and investments.

Fundraisings

We have a specialist technology fundraising division, Henrietta Street Capital, to specifically help UK Digital companies and their founders raise up to £10 million to invest in growth.

Our Services

We provide our clients with the right advice to achieve the best possible outcomes. We have delivered successful transactions for some of the leading and most innovative companies in Digital & Technology.

Our Sectors

We are specialist advisers to companies in the Digital economy

Digital Content

Digital Content

Digital media distributed through websites, mobile apps and social platforms, offering a wide range of content from news and blogs to videos, music, and user-generated material. Digital content plays a central role in modern entertainment and communication, driven by streaming services, social media engagement and personalised content experiences.

Digital Performance

Digital Performance

Digital platforms that drive user action through comparisons, incentives and marketplaces, enabling informed decisions and motivating engagement. Our Digital Performance practice is experienced in comparison sites, loyalty programs, cashback and rewards platforms and online marketplaces that connect consumers with products, services, and deals efficiently.

Digital Booking

Digital Booking

Digital Booking that facilitates online reservation and purchase of travel, event and ticketing services, offering convenience and real-time availability to consumers. Digital Booking platforms for booking flights, hotels, concerts, festivals, and other experiences, often integrating payment, scheduling, and customer support features.

Information & Data

Information & Data

Our Information & Data clients deliver specialised data, analytic, and content to support business decision-making, research and insight. Our clients include platforms that provide market intelligence, subscription data, industry reports and expert insights, often tailored to specific sectors or roles.

Software

Software

Our Software practice encompasses Digital solutions such as SaaS (Software as a Service), platforms, and fintech applications that streamline operations, enhance productivity and enable financial innovation. Our client’s tools serve a wide range of users—from individuals to enterprises—offering scalable, cloud-based services and integrated technologies across industries.

Tech-enabled Services

Tech-enabled Services

Our Tech-enabled Services clients leverage Digital technology to enhance traditional service sectors such as web development, accounting, financial services and communications. These services integrate technology to improve efficiency, scalability, and user experience, bridging the gap between human expertise and automated solutions.

Advertising & Marketing Services

Advertising & Marketing Services

Our Advertising & Marketing Services (AMS) clients encompass both performance-driven and creative strategies to promote brands, products and services across Digital and traditional channels. Our AMS practice includes data-driven clients focused on measurable results, as well as creative development for brand storytelling, design, and content creation in specialised vertical industries.

Meet the Founders

Graham Smith

Graham Smith

Co-Founder

Graham has advised on the structuring and negotiation of over £1 billion of mid-market transactions across fundraisings, mergers, acquisitions and disposals. Prior to co-founding Sequence, Graham worked at Digital Economy corporate finance advisers Arma Partners.

Toby Ramsden

Toby Ramsden

Co-Founder

Toby has been advising on transactions with leading Digital & Tech-enabled companies for over 25 years. Toby has worked at Investment Banks (Schroders/Citigroup, Jefferies) and leading boutiques (LongAcre).

Testimonials

Don’t just take our word for it — here’s what our clients say about working with us:

Latest News

A selection of our latest deals, reflecting the trust our clients place in Sequence Advisers to deliver results.

Sequence advise LendingMetrics on its investment from LDC

Sequence advise LendingMetrics on its investment from LDC

Sequence has advised LendingMetrics on its investment from private equity investor LDC

Sequence advise VouchedFor on its sale to Fintel plc

Sequence advise VouchedFor on its sale to Fintel plc

Sequence has advised VouchedFor, the leading review site for financial advisers, on a successful sale to Fintel plc for up to £17.5 million

Contact Us

Please contact our leading team to explore tailored advisory solutions.