Sale of Know Your Money to NerdWallet

Sequence advise Know Your Money on its sale to NerdWallet

Sequence is pleased to announce the sale of founder-owned Know Your Money, a leading UK price comparison site, to Silicon Valley based NerdWallet for an undisclosed sum.

The transaction represents Sequence’s 5th sale of a leading independent UK comparison business and another sale in 2020 of a leading UK digital & tech business to a major US trade acquirer. It reinforces Sequence’s position as the leading adviser to independent UK digital media businesses in financial information and price comparison, building on our extensive fintech deal experience.

NerdWallet’s acquisition of Know Your Money is subject to customary closing conditions, including approval from the FCA.

Know Your Money is an independent financial comparison website that was launched in 2004. Run by a dedicated team, Know Your Money provides quick, simple and clear comparisons for a wide range of financial products. Know Your Money was named a Fast Track 500 business last year, and in 2017 the Sunday Times included it in its Tech Track 100 shortlist.

Founded in 2008 and headquartered in San Francisco, NerdWallet is a consumer finance website and app that helps people improve their finances by offering actionable insights and tailored recommendations. More than 160 million consumers turn to NerdWallet’s financial guidance every year to help navigate financial decisions across a variety of topics, including credit and debt, home and auto loans, and wealth.

“Over the last 15 years we’ve built a leading UK financial price comparison website, and when it came to selling the business, Sequence proved that their unrivalled track record in price comparison is there for a reason – their knowledge and expertise was fundamental in achieving this fantastic result.”

Jason Tassie and John EllmoreCo-founders of Know Your Money