Sequence advise Know Your Money on its sale to NerdWallet
Sequence is pleased to announce the sale of founder-owned Know Your Money, a leading UK price comparison site, to Silicon Valley based NerdWallet for an undisclosed sum.
The transaction represents Sequence’s 5th sale of a leading independent UK comparison business and another sale in 2020 of a leading UK digital & tech business to a major US trade acquirer. It reinforces Sequence’s position as the leading adviser to independent UK digital media businesses in financial information and price comparison, building on our extensive fintech deal experience.
NerdWallet’s acquisition of Know Your Money is subject to customary closing conditions, including approval from the FCA.