Sequence advise Quidco on its £101m proposed sale to Group plc

Sequence is pleased to announce that it has advised Quidco on its proposed sale to Group plc. Quidco is the second largest cashback business in the UK with around one million transacting users. It offers cashback at over 4,500 merchants including retail, travel and switching services.

This transaction reaffirms Sequence as the leading adviser to digital companies in the comparison and rewards market in the UK, having also advised Know Your Money, MoneySavingExpert,, Look After My Bills, Runpath and many other leading digital companies on their transactions.

Quidco was co-founded by Paul and Jennifer Nikkel whilst studying at the University of Sheffield in 2005 as a way of saving students money as they shopped online. Since then, Quidco has grown to around 100 employees, nearly £60m in revenues, £7.9m of EBITDA and the second largest cashback website in the UK. Group plc is a FTSE 250 listed operator of leading UK price comparison sites for insurance, money, home services and other products. The acquisition strengthens Moneysupermarket’s purpose of helping households save money.

“As an early pioneer of cashback, Quidco has continually innovated to bring more cashback to more members. We are excited to continue this journey within Moneysupermarket Group which opens up more opportunities and savings for members.”

Paul NikkelFounder and co-CEO