Last updated: July 2026
1. About this notice
Sequence Advisers LLP respects your privacy and is committed to protecting your personal data.
This Privacy Notice explains how we collect, use, disclose and protect personal data in connection with:
- our corporate finance advisory services;
- prospective and existing client relationships;
- transactions on which we advise;
- our relationships with business contacts, suppliers and professional advisers;
- recruitment;
- marketing and business development; and
- your use of our website.
This notice applies to individuals, including clients, prospective clients, shareholders, directors, employees, management teams, investors, lenders, purchasers, sellers, target-company representatives, professional advisers, suppliers, website users, job applicants and other business contacts.
It does not apply to our current partners or employees, who are provided with separate privacy information where appropriate.
2. Who we are
Sequence Advisers LLP is a limited liability partnership registered in England and Wales under number OC411948. We are authorised and regulated by the Financial Conduct Authority.
For the purposes of applicable data-protection law, Sequence Advisers LLP is normally the controller of the personal data described in this notice. This means that we determine why and how that personal data is processed.
Our contact details are:
Sequence Advisers LLP
7 Henrietta Street
Covent Garden
London
WC2E 8PS
Email: contact@sequenceadvisers.co.uk
Telephone: +44 20 3405 7203
3. Personal data we collect
Depending on the nature of our relationship with you, we may collect and process the following categories of personal data.
Identity and contact information
This may include your name, title, date of birth, business and personal contact details, address, signature and identification information.
Professional and business information
This may include your employer, job title, professional history, business interests, directorships, shareholdings, responsibilities, qualifications and professional relationships.
Client and transaction information
This may include information about:
- an actual or proposed transaction;
- ownership and corporate structures;
- shareholders, directors and management teams;
- financial and operational performance;
- business plans and forecasts;
- offers, negotiations and transaction documentation;
- communications with us and other transaction participants; and
- due-diligence materials.
Transaction materials may include information about individuals who are not directly engaged by us.
Compliance information
This may include:
- identity documents;
- nationality and residency;
- beneficial ownership and control;
- politically exposed person status;
- sanctions-screening results;
- source of funds and source of wealth information;
- information obtained for anti-money laundering, anti-bribery, fraud-prevention and other regulatory checks; and
- information obtained from public registers, databases and screening providers.
Financial information
This may include bank details, invoices, payment records, tax information and information required to calculate or collect our fees.
Website and technical information
This may include your IP address, browser, device, operating system, approximate location, website usage, referring website and information collected through cookies and similar technologies.
Marketing and communications information
This may include your marketing preferences, areas of business interest, interactions with our communications and records of events or meetings you have attended.
Recruitment information
If you apply to work with us, we may process your CV, application, employment and education history, references, interview notes, right-to-work information and information relevant to assessing your suitability.
4. Special category and criminal-offence data
We do not ordinarily seek to collect special category personal data, such as information concerning health, ethnicity, political opinions, religious beliefs or sexual orientation.
However, such information may occasionally be contained in due-diligence materials, transaction communications, recruitment information or other documents supplied to us.
We may also process information relating to criminal allegations, offences, regulatory investigations, sanctions or litigation where relevant to:
- our legal or regulatory obligations;
- financial-crime and reputational checks;
- an actual or proposed transaction;
- the prevention or detection of unlawful acts; or
- the establishment, exercise or defence of legal claims.
We will only process such information where it is necessary and permitted by applicable law.
5. How we collect personal data
We may obtain personal data:
- directly from you;
- from a client, prospective client or another transaction participant;
- from your employer, colleagues or professional advisers;
- from purchasers, sellers, investors, lenders, target companies and management teams;
- from corporate finance intermediaries and referral sources;
- from Companies House, the FCA Register and other public registers;
- from websites, social media, press reports and other public sources;
- from identity-verification, sanctions-screening and business-information providers;
- from recruitment agencies and referees; and
- automatically when you use our website or interact with our electronic communications.
Where you provide us with personal data about another person, you should ensure that you are permitted to do so and, where appropriate, direct that person to this Privacy Notice.
6. How and why we use personal data
We may process personal data for the following purposes:
| Purpose | Principal lawful basis |
|---|---|
| Considering and responding to enquiries and prospective engagements | Taking steps before entering a contract and our legitimate interests in developing our business |
| Providing corporate finance advice and managing an engagement | Performance of a contract and our legitimate interests in providing professional services |
| Identifying, approaching and communicating with transaction participants | Our legitimate interests and those of our clients in pursuing and completing transactions |
| Preparing marketing materials, financial analysis and transaction documentation | Performance of a contract and legitimate interests |
| Conducting identity, beneficial-ownership, sanctions and financial-crime checks | Compliance with legal and regulatory obligations and legitimate interests |
| Managing conflicts of interest and regulatory classification | Compliance with legal and regulatory obligations |
| Managing fees, invoices and payments | Performance of a contract, legal obligations and legitimate interests in collecting amounts due |
| Maintaining transaction, compliance and professional records | Legal and regulatory obligations and legitimate interests |
| Protecting our systems, information and business | Legal obligations and legitimate interests in security, fraud prevention and business continuity |
| Establishing, exercising or defending legal claims | Legitimate interests and compliance with legal obligations |
| Managing suppliers and professional advisers | Performance of contracts and legitimate interests |
| Recruitment and assessing job applicants | Steps before entering an employment contract, legitimate interests and legal obligations |
| Sending relevant business communications and corporate finance insights | Consent where required and otherwise legitimate interests |
| Operating and improving our website | Legitimate interests for essential operation and security, and consent for optional cookies and analytics |
Where we rely on legitimate interests, these may include:
- providing effective corporate finance advisory services;
- pursuing and completing transactions;
- communicating with relevant business contacts;
- developing and protecting our business;
- maintaining appropriate professional and regulatory records;
- preventing fraud and financial crime; and
- establishing or defending legal rights.
We consider the impact of processing on the individuals concerned and do not rely on legitimate interests where those interests are overridden by an individual’s rights and freedoms.
7. Marketing
We may use business contact information to communicate about our services, transactions, market insights, events and other matters that we reasonably consider relevant to the recipient’s professional role.
Depending on the recipient and method of communication, we rely on either consent or our legitimate interests. We comply with applicable electronic-marketing requirements, including the Privacy and Electronic Communications Regulations.
You may unsubscribe or object to direct marketing at any time by:
- using the unsubscribe facility included in a communication; or
- contacting contact@sequenceadvisers.co.uk.
Where you opt out, we may retain limited information on a suppression list so that we can respect your request. The applicable rules differ between corporate recipients and sole traders or certain partnerships, but individuals always have the right to object to processing of their personal data for direct marketing. ICO
8. Cookies and website information
Our website may use cookies and similar technologies.
Strictly necessary technologies may be used to operate and secure the website. Where required by law, optional analytics, functional or other non-essential technologies will only be used with your consent.
You can accept, reject or change your preferences through the cookie controls made available on the website. You may also restrict cookies through your browser settings, although doing so may affect parts of the website.
Details of the particular technologies in use, their providers and their duration should be set out in our cookie settings or separate Cookie Notice.
9. Who we share personal data with
Where necessary for the purposes described above, we may share personal data with:
- our partners, employees, consultants and contractors;
- clients and prospective clients;
- target companies, shareholders, management teams and other transaction participants;
- potential purchasers, sellers, investors, lenders and funders;
- lawyers, accountants, tax advisers, due-diligence providers and other professional advisers;
- banks, insurers, auditors and finance providers;
- IT, hosting, cloud, CRM, data-room, communications and cybersecurity providers;
- identity-verification, compliance, sanctions-screening and business-information providers;
- recruitment agencies and referees;
- the FCA, HM Revenue & Customs, law-enforcement agencies, courts and other governmental or regulatory bodies;
- parties to whom disclosure is required or permitted by law; and
- a prospective purchaser, investor or successor in connection with a sale, investment, merger or reorganisation involving Sequence Advisers.
Some recipients will process personal data on our instructions as processors. Others, including professional advisers, regulators and transaction participants, will normally act as independent controllers.
We do not sell personal data to third parties.
10. International transfers
Corporate finance transactions and our service providers may involve parties located outside the United Kingdom.
Where we make a restricted transfer of personal data outside the United Kingdom, we will ensure that an appropriate transfer mechanism is used. Depending on the circumstances, this may include:
- transfer to a country covered by UK adequacy regulations;
- appropriate contractual safeguards, such as the UK International Data Transfer Agreement or an approved UK addendum; or
- a legally permitted exception applying to the particular transfer.
You may contact us for further information about safeguards applying to a particular transfer. UK law requires restricted transfers to be covered by adequacy regulations, appropriate safeguards or a permitted exception. ICO
11. How long we retain personal data
We retain personal data only for as long as reasonably necessary for the purpose for which it was collected, including satisfying legal, regulatory, tax, accounting, insurance and reporting requirements and dealing with potential disputes.
Our normal retention periods are:
- client, engagement and transaction records: seven years after the engagement or transaction ends;
- financial-crime and compliance records: normally seven years after the relevant relationship or transaction ends;
- invoices and accounting records: seven years;
- prospective-client and business-development records: normally three years after the last meaningful contact, unless a continuing relationship exists;
- marketing records: until you opt out or the information is no longer relevant, with limited suppression information retained to respect an opt-out;
- unsuccessful recruitment applications: normally six months after the recruitment exercise, unless a longer period is agreed; and
- website security and technical logs: for the period reasonably required for security, diagnostics and legal compliance.
We may retain information for longer where required by law or regulation, where a dispute or investigation is anticipated or ongoing, or where necessary to establish, exercise or defend legal claims.
The ICO requires privacy information to explain the applicable retention periods or the criteria used to determine them. ICO
12. Security
We use appropriate technical and organisational measures designed to protect personal data against accidental or unlawful loss, destruction, alteration, disclosure or access.
Access to personal data is restricted to persons who need it for legitimate business, professional, legal or regulatory purposes. Persons processing personal data on our behalf are required to handle it securely and in accordance with our instructions.
No electronic transmission or storage system is completely secure, and we cannot guarantee absolute security.
13. Your rights
Depending on the circumstances and the applicable lawful basis, you may have the right to:
- request access to your personal data;
- request correction of inaccurate or incomplete personal data;
- request erasure of your personal data;
- request restriction of processing;
- object to processing based on legitimate interests;
- object to direct marketing;
- request transfer of certain personal data;
- withdraw consent where processing is based on consent; and
- complain to the Information Commissioner’s Office.
These rights are not absolute and may be subject to legal and regulatory exemptions.
Your right to object to direct marketing
You have an absolute right to object to the use of your personal data for direct-marketing purposes. If you object, we will stop using your personal data for that purpose.
To exercise a right, contact contact@sequenceadvisers.co.uk. We may request information necessary to confirm your identity. You will not normally be required to pay a fee, although applicable law permits us to charge a reasonable fee or refuse a request that is manifestly unfounded or excessive.
14. Automated decision-making
We do not currently use personal data to make decisions based solely on automated processing which produce legal effects or similarly significant effects on individuals.
15. Complaints
Please contact us first if you have concerns about our use of your personal data so that we have an opportunity to address them.
You also have the right to complain to the Information Commissioner’s Office, the United Kingdom’s data-protection regulator.
16. Changes to this notice
We may update this Privacy Notice periodically to reflect changes in our activities, systems or legal obligations.
The current version will be published on our website and will state the date on which it was last updated.
17. Contact us
Questions about this Privacy Notice or our handling of personal data should be directed to:
Sequence Advisers LLP
7 Henrietta Street
Covent Garden
London
WC2E 8PS
Email: contact@sequenceadvisers.co.uk
Telephone: +44 20 3405 7203