Sequence Advisers is pleased to announce that it has advised newhomesforsale.co.uk, the UK’s largest specialist new homes portal, on its sale to Zoopla, a leading UK property website and trusted consumer brand.
The acquisition of such a respected and highly specialised business that consistently delivers high-intent leads, strong conversion rates and strong ROI for home builders strengthens Zoopla’s position in the new homes market.
This deal builds on Sequence’s track record advising leading founder-controlled online marketplaces on M&A and further strengthens our expertise in Proptech transactions.
Established in 1998 by Vernon Pethard, newhomesforsale.co.uk has scaled to become the UK’s largest specialist new homes portal with more than 200 developer customers, including nine of the top ten national housebuilders. The platform currently supports 2,500 active developments and connects more than one million high-intent home buyers each year, generating approximately 170,000 qualified leads for home builders and demonstrating consistent strong returns on marketing investment.
Zoopla is a leading UK property website and trusted consumer brand, empowering movers to make better property decisions with over nine million monthly users generating over one billion annual property searches. Zoopla is more than a property portal. Over 5m million homeowners are subscribers, tracking their property values and providing a pipeline of movers for Zoopla’s customers.
Vernon Pethard, Founder of newhomesforsale.co.uk, said:
“Working with Sequence Advisers was an excellent experience. Their deep industry knowledge and transaction expertise played a key role in identifying the right partner for NHFS, and I would highly recommend their services.”