Sales & Buyouts
Advising founder-owned businesses, corporate, & public companies on full or partial exits through structured processes or bespoke negotiations.
Acquisitions & Investments
Guiding corporates & financial investors in acquiring & investing in target businesses to support growth & strategic positioning.
Fundraising Advisory
Delivered through our specialist growth fundraising arm, Henrietta Street Capital, focused on growth-stage UK digital & technology companies.
Private Equity & Venture Capital Support
Deep experience advising PE/VC firms on both buy-side & sell-side mandates, as well as with portfolio company management teams.
Public Company (PLC) Advisory
Supporting listed companies in regulated environments to execute complex transactions & strategic initiatives. We navigate the PLC environment to get M&A deals done without the conflict of a capital markets arm.
Strategic Advisory
Deep experience advising PE/VC firms on both buy-side & sell-side mandates, as well as with portfolio company management teams.
Henrietta Street Capital
Henrietta Street Capital operates under Sequence Advisers LLP to help UK tech founders secure funding—up to £10 million via equity or venture debt—so they can focus on scaling.
Our Sectors
We are specialist advisers to companies in the Digital economy
Digital Content
Digital media distributed through websites, mobile apps and social platforms, offering a wide range of content from news and blogs to videos, music, and user-generated material. Digital content plays a central role in modern entertainment and communication, driven by streaming services, social media engagement and personalised content experiences.
Digital Performance
Digital platforms that drive user action through comparisons, incentives and marketplaces, enabling informed decisions and motivating engagement. Our Digital Performance practice is experienced in comparison sites, loyalty programs, cashback and rewards platforms and online marketplaces that connect consumers with products, services, and deals efficiently.
Digital Booking
Digital Booking that facilitates online reservation and purchase of travel, event and ticketing services, offering convenience and real-time availability to consumers. Digital Booking platforms for booking flights, hotels, concerts, festivals, and other experiences, often integrating payment, scheduling, and customer support features.
Information & Data
Our Information & Data clients deliver specialised data, analytic, and content to support business decision-making, research and insight. Our clients include platforms that provide market intelligence, subscription data, industry reports and expert insights, often tailored to specific sectors or roles.
Software
Our Software practice encompasses Digital solutions such as SaaS (Software as a Service), platforms, and fintech applications that streamline operations, enhance productivity and enable financial innovation. Our client’s tools serve a wide range of users—from individuals to enterprises—offering scalable, cloud-based services and integrated technologies across industries.
Tech-enabled Services
Our Tech-enabled Services clients leverage Digital technology to enhance traditional service sectors such as web development, accounting, financial services and communications. These services integrate technology to improve efficiency, scalability, and user experience, bridging the gap between human expertise and automated solutions.
Advertising & Marketing Services
Our Advertising & Marketing Services (AMS) clients encompass both performance-driven and creative strategies to promote brands, products and services across Digital and traditional channels. Our AMS practice includes data-driven clients focused on measurable results, as well as creative development for brand storytelling, design, and content creation in specialised vertical industries.
Contact Us
Please contact our leading team to explore tailored advisory solutions.